Gucci ad showing 'unhealthily thin' model banned in UK

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Gucci ad showing 'unhealthily thin' model banned in UK

Postby Dr Frook » 07 Apr 2016, 21:38

Thank God this happened... really, this chick looks like she was in a death camp.

A British advertisement for fashion brand Gucci, which featured an "unhealthily thin" model, has been banned by the UK's Advertising Standards Authority (ASA).

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Key points:
•Advertising authority says Gucci "irresponsible" for showing "unhealthily thin" model
•Regulator says her waist appeared very small and her face appeared gaunt
•Another ad in the campaign with a different model was not deemed irresponsible


Two images of two different models, which appeared at the end of a video for the high-fashion brand on The Times website, were in contention.

One image, which showed a model leaning against a wall wearing a long dress that covered most of her body, was ruled irresponsible.

The ASA considered her torso and arms, while slender, appeared to be out of proportion with her head and lower body.

Gucci ad that was not banned
Photo: This Gucci ad was not deemed irresponsible by the British advertising authority. (Gucci)

"Further, her pose elongated her torso and accentuated her waist so that it appeared to be very small," the ASA said.

The authority also said her dark eye make-up and sombre facial expression made her face appear "gaunt".

The model was considered "unhealthily thin" and Gucci was ordered to remove the image from their ads.

However, another image from the same ad that was raised with the ASA, showing a woman sitting on a sofa, was not considered irresponsible.

The model, who wore a high-necked yellow jacket and a mid-length skirt, was not "excessively underweight" and her legs were in proportion with the rest of her body, the ASA said.

The image was deemed acceptable and did not need to be removed.

Model's weight a 'subjective issue': Gucci

Gucci told the ASA that although the models had slim builds, they did not appear "unhealthily thin".


The label said the ad, which showed a dance party, was aimed at an older sophisticated audience, and whether the model looked unhealthy was a subjective issue.

They argued the model's make-up was natural, the lighting was warm to ensure no hollows were caused by shadows, no bones were visible and the garments were not revealing.

Many on social media disagreed with Gucci's arguments and praised the banning of the image which showed someone "so far from the norm".


"The models in this ad not only all look unnaturally thin and with no apparent muscle tone, they also appear to be drugged," one Facebook user said.

"It had a creepy vibe. Nobody looks healthy, or alive. They seem lifeless, sick, and out of it."

Some said the image appeared to be badly photoshopped and had "removed half her body".

Others defended naturally thin people and said banning the image was a variety of body shaming.

"Fat shaming is recognised as a real and valid complaint. Thin shaming should be too. Being really thin does not automatically make someone unhealthy," one said.

"Now judges are pretending to be able to judge one's health simply by looking."
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Re: Gucci ad showing 'unhealthily thin' model banned in UK

Postby Boxorino » 08 Apr 2016, 12:57

thin shaming lmao
i don't think this is good on the basis that it's "thin shaming," but it is good on the basis that the advertisement in itself is promoting beauty standards that aren't very fat friendly.
skinny people have gotten the light for so long, honesty, who even cares. there's so much fat phobia in today's media and this person is complaining about "thin shaming"?? shut up, seriously.
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Re: Gucci ad showing 'unhealthily thin' model banned in UK

Postby Foopzheart » 09 Apr 2016, 21:44

Boxorino wrote:thin shaming lmao
i don't think this is good on the basis that it's "thin shaming," but it is good on the basis that the advertisement in itself is promoting beauty standards that aren't very fat friendly.
skinny people have gotten the light for so long, honesty, who even cares. there's so much fat phobia in today's media and this person is complaining about "thin shaming"?? shut up, seriously.

we shouldn't be bashing on body types of any kind and people should have equal treatment in that regard. eye for an eye makes the world blind etc.
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Re: Gucci ad showing 'unhealthily thin' model banned in UK

Postby Boxorino » 11 Apr 2016, 14:08

Foopzheart wrote:
Boxorino wrote:thin shaming lmao
i don't think this is good on the basis that it's "thin shaming," but it is good on the basis that the advertisement in itself is promoting beauty standards that aren't very fat friendly.
skinny people have gotten the light for so long, honesty, who even cares. there's so much fat phobia in today's media and this person is complaining about "thin shaming"?? shut up, seriously.

we shouldn't be bashing on body types of any kind and people should have equal treatment in that regard. eye for an eye makes the world blind etc.

i guess. idk, discrimination against skinny people isn't as common as it is towards fat people.
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Re: Gucci ad showing 'unhealthily thin' model banned in UK

Postby Foopzheart » 12 Apr 2016, 00:53

Boxorino wrote:
Foopzheart wrote:
Boxorino wrote:thin shaming lmao
i don't think this is good on the basis that it's "thin shaming," but it is good on the basis that the advertisement in itself is promoting beauty standards that aren't very fat friendly.
skinny people have gotten the light for so long, honesty, who even cares. there's so much fat phobia in today's media and this person is complaining about "thin shaming"?? shut up, seriously.

we shouldn't be bashing on body types of any kind and people should have equal treatment in that regard. eye for an eye makes the world blind etc.

i guess. idk, discrimination against skinny people isn't as common as it is towards fat people.

i see where you're coming from, but that still doesn't make it okay
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